Why are we selling cloud instead of the benefits of cloud?

March 29, 2017

You may have heard that as many as 86% of Australian businesses have been using cloud for a year or more. The ABS puts the figure much lower – as low as just 37% for businesses larger than 200 people. Just when we thought we had done our job and sold as much cloud as we could in a highly sophisticated market like Australia, it turns out there are more cloud sales to be had. 

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