3 ways to create more profitable leads in B2B tech marketing

July 14, 2020

Technology changes at a rapid pace – as does the volume of data, and the tools, available to us as marketers. Yet while techniques may evolvethe goal of any activity is typically the same: generate and convert more profitable leads 

2020 doesn’t have to be a non-event: Why virtual events are the silver lining of lockdown

July 08, 2020

 

EventMobi 2020, Digital webinar image, EventMobi, <https://www.eventmobi.com/golive-best-virtual-events-platform/>

The last few months have been chaos for event planners and marketers all over the globe. For many, it’s been a thoroughly frustrating time and a never-ending spiral of cancellations and postponements. 

Gartner is now advising companies to prepare contingency plans for cancelled events, including online delivery for hosts and for exhibitors to shift event budgets to digital channels. Microsoft has just announced that all its conferences will be 100% virtual until the middle of next year. And, in fact, the majority (65%) of the B2B marketing industry plans to reallocate some or most of their live event budgets to online events, such as webinars.  

Yet if there’s one silver lining to be found in this scenario, it’s the growing realisation that virtual events can offer an incredibly easy, cost-effective and powerful way to bring people together. And in many instances, virtual events can actually be a more powerful and succinct way to engage people, particularly in the tech B2B space. Here are five reasons why:  

  1. Lower costs and less overheads
  2. Larger attendee numbers 
  3. Stronger post-event engagement 
  4. Higher value speakers 
  5. Greater geographic reach 

The Inside Scoop on Splendid's Strategy Services

June 10, 2020

As Splendid’s strategic offering goes from strength-to-strength, we asked Mel Johnstone, our Strategy Director, about the road to here, and what the future looks like. 

What’s it like starting a new job in ‘iso’? We asked Splendid’s new Account Executive, Bella Baird.

June 03, 2020

Right in the middle of Australia’s COVID-19 lockdown, Bella Baird joined Splendid Suggestions as an account executive, working across both our strategy and client services teams. According to Bella, the remote ‘onboarding’ experience has actually been very positive and surprisingly easy  

Splendid presents at inaugural Microsoft ANZ Commercial Excellence Council

November 25, 2019

Last week, we were very excited to be invited to speak to, and be a founding member of, the Microsoft ANZ Commercial Excellence (ACE) Council. 

5 B2B tech resources you should have read this year

November 20, 2019

As a busy B2B tech marketer, finding the time to expand your knowledge can be a challenge. So here, we’ve summarised 5 of the top research papers/thought-leadership pieces we’ve seen, and which have informed our thinking, in 2019. These include:

How to optimise collaboration in a virtual workplace

November 11, 2019

Recently, when working on a client’s B2B marketing campaign, we uncovered this mind-blowing stat from Microsoft: the modern worker now spends 80% of his/her day collaborating at work1. 80%!  

How can chatbots add value in B2B marketing?

October 28, 2019

Chatbots have already revolutionised the consumer space – helping streamline and improve all kinds of processes, from booking a holiday to paying bills or organising transport. 

Why the early bird catches the worm in B2B marketing

October 16, 2019

In modern IT sales, suppliers are often late to the conversation. As the diagram below indicates, a sales journey is typically 57% complete by the time a customer reaches out to a tech supplier. By this stage, the business will already have identified its needs, set priorities, defined requirements, compared providers and benchmarked prices.

Identifying your buying committee: who are you marketing to?

October 14, 2019

The way in which businesses purchase products and services has changed. Today, the decision to make a major IT investment isn’t something that’s made solely by the IT team or an individual manager. It’s now a whole-of-business decision, with stakeholders from a variety of teams and departments.