DM isn’t dead… it just needs a re-think

May 20, 2019

BY BIANKA DEMETS, SENIOR ACCOUNT DIRECTOR

Just a few months ago, we produced some direct marketing (DM) material for a client – with great success. Though it was far from being a traditional DM piece, its impressive response rate definitely indicates the strength of DM as a modern marketing tool.

Why your tech business should be selling EX

May 07, 2019

BY TIM SANDS, MANAGING DIRECTOR

Workplace expectations have changed and this is opening up all kinds of conversations about EX. 

Can a virtual ad agency really work?

March 27, 2019

BY TIM SANDS, MANAGING DIRECTOR

For an industry that prides itself on creativity and innovation, advertising is unashamedly gruelling and inflexible when it comes to its workplace culture. For whatever reasons, the industry seems to be holding tight to its Mad Men style heritage – with employees expected to work long hours in a central office against continual deadlines.

Don’t forget the tax break in your tech sales

March 27, 2019

BY TIM SANDS, MANAGING DIRECTOR

For your small business customers, finding the budget to upgrade their technology can often be tricky – as much as they appreciate the benefits of doing so.

Tracking Aussie produce from paddock to plate

March 27, 2019

By Tim Sands, Managing Director

Giving Australia’s fresh food producers essential visibility and control over their operations. 

The nuances of modern B2B marketing… and what’s next?

March 27, 2019

BY MEL JOHNSTONE, STRATEGY DIRECTOR

As a staunch believer of a customer-centric approach in every circumstance, I remember the definite moment when the tech industry had that shift in mindset.

Getting off the campaign measurement hamster wheel

February 18, 2019

Best guess? Over 80% of reporting for I.T. B2B campaigns has little-to-no impact on future campaign effectiveness.   

Case Study - Seizing the Microsoft 365 opportunity

February 18, 2019

With the Australian launch of Microsoft 365, Brennan IT saw an immediate opportunity to offer a new, end-to-end managed service. We worked with Brennan IT to create a highly targeted and content-driven campaign to promote this service, just in time for the launch, and exceeding both license and revenue targets. 

The 3 things we learnt about Partner marketing from Satya Nadella’s 2017 MS Inspire keynote

July 27, 2017

It’s now been a week since Satya Nadella’s opening Inspire 2017 keynote. It offered the blueprint for Microsoft’s success in the era of Intelligent Cloud and Intelligent Edge, and was steeped in strong product demos and Partner success stories. When you see and hear Satya live on stage it’s no wonder that Microsoft is undergoing such an amazing commercial transformation.

The Splendid Suggestions Tech Industry “Test Drive”

July 14, 2017

One of the key announcements for Partners at Inspire 2017 has been the launch of the ‘Build-with, Go-To-Market and Sell-with’ strategy. In this new world product-centric and cross-industry marketing efforts will become increasingly irrelevant, as Microsoft instead focuses heavily on industry-specific expertise to power Partner success.