With compelling reasons to embrace cloud like cost savings and ability or organisations of all sizes to scale efficiently, what could be holding organisations back from cloud adoption? The most recent available ABS research puts adoption of paid cloud computing services by Australian organisations at just 19%. While the trend in cloud adoption would indicate that this number would have grown since this data was collected, it's a far cry from what we'd expect given Australia's reputation for being ahead of the US and some European countries in embracing cloud technology. 

You may have heard that as many as 86% of Australian businesses have been using cloud for a year or more. The ABS puts the figure much lower – as low as just 37% for businesses larger than 200 people. Just when we thought we had done our job and sold as much cloud as we could in a highly sophisticated market like Australia, it turns out there are more cloud sales to be had.