Don’t forget the tax break in your tech sales

March 27, 2019

BY TIM SANDS, MANAGING DIRECTOR

For your small business customers, finding the budget to upgrade their technology can often be tricky – as much as they appreciate the benefits of doing so.

Tracking Aussie produce from paddock to plate

March 27, 2019

By Tim Sands, Managing Director

Giving Australia’s fresh food producers essential visibility and control over their operations. 

The nuances of modern B2B marketing… and what’s next?

March 27, 2019

BY MEL JOHNSTONE, STRATEGY DIRECTOR

As a staunch believer of a customer-centric approach in every circumstance, I remember the definite moment when the tech industry had that shift in mindset.

Getting off the campaign measurement hamster wheel

February 18, 2019

Best guess? Over 80% of reporting for I.T. B2B campaigns has little-to-no impact on future campaign effectiveness.   

Case Study - Seizing the Microsoft 365 opportunity

February 18, 2019

We helped Brennan IT exceed its 12-month revenue target by 42% in just 8 months.

The 3 things we learnt about Partner marketing from Satya Nadella’s 2017 MS Inspire keynote

July 27, 2017

It’s now been a week since Satya Nadella’s opening Inspire 2017 keynote. It offered the blueprint for Microsoft’s success in the era of Intelligent Cloud and Intelligent Edge, and was steeped in strong product demos and Partner success stories. When you see and hear Satya live on stage it’s no wonder that Microsoft is undergoing such an amazing commercial transformation.

The Splendid Suggestions Tech Industry “Test Drive”

July 14, 2017

One of the key announcements for Partners at Inspire 2017 has been the launch of the ‘Build-with, Go-To-Market and Sell-with’ strategy. In this new world product-centric and cross-industry marketing efforts will become increasingly irrelevant, as Microsoft instead focuses heavily on industry-specific expertise to power Partner success.

The Splendid Suggestions top 5 marketing sessions at Microsoft Inspire 2017

July 01, 2017

As I'm constantly trying to explain to my wife in Australia, Microsoft Inspire is no mere junket. Sure, there may some "networking" involved, but it’s too far to go and there's too much to learn to not dive into the world-class sessions on offer.

Why "smart" companies have no choice but to support remote employees

June 04, 2017

Recently, I read a post on an app that facilitates collaborative brainstorm sessions for remote teams. It takes the principles of an in-person Ideo workshop and turns it into something accessible for employees anywhere to contribute. It’s an amazing piece of technology with the buy-in of clients like IBM and Disney.

What are the biggest barriers to cloud adoption?

May 05, 2017

With compelling reasons to embrace cloud like cost savings and ability or organisations of all sizes to scale efficiently, what could be holding organisations back from cloud adoption? The most recent available ABS research puts adoption of paid cloud computing services by Australian organisations at just 19%. While the trend in cloud adoption would indicate that this number would have grown since this data was collected, it's a far cry from what we'd expect given Australia's reputation for being ahead of the US and some European countries in embracing cloud technology. 

You may also like this case study: Empowering Aussie growers through technology We recently helped Dialog Information Technology market to Australian fresh  food producers and attain close to 80 qualified leads in a highly challenging  sector. Read how >> <https://emojipedia.org/black-rightwards-arrow/>