Tim Sands

Recent Posts

A Q&A with Mel Johnstone, our B&T Women in Media award finalist

September 10, 2019

We were beyond excited to find out that our talented Strategy Director, Mel Johnstone, had been selected as a finalist for the B&T Women in Media awards for 2019. In the lead-up to the awards being announced, we thought we’d do a quick Q&A with Mel and share some of her thoughts about her role at Splendid, Australia’s B2B tech marketing sector, and where she thinks the industry is headed. 

5G is here. Are you ready?

June 11, 2019


After years of talking about 5G and speculating when it will happen, it's finally here in Australia - with the roll-out happening right now.

Why a side hustle works for me

May 20, 2019


When I was at university completing my Bachelor of Media, I decided advertising was the right career path for me, and was excited to learn more about the digital and creative world. A few years later I picked up Ikebana (the Japanese art of flower arranging) and fell madly in love with the world of flowers. Torn between the 2 paths of floristry & advertising, I finally found the solution in 2017; a Splendid side hustle.

Why your tech business should be selling EX

May 07, 2019


Workplace expectations have changed and this is opening up all kinds of conversations about EX. 

Can a virtual ad agency really work?

March 27, 2019


For an industry that prides itself on creativity and innovation, advertising is unashamedly gruelling and inflexible when it comes to its workplace culture. For whatever reasons, the industry seems to be holding tight to its Mad Men style heritage – with employees expected to work long hours in a central office against continual deadlines.

Don’t forget the tax break in your tech sales

March 27, 2019


For your small business customers, finding the budget to upgrade their technology can often be tricky – as much as they appreciate the benefits of doing so.

Tracking Aussie produce from paddock to plate

March 27, 2019

By Tim Sands, Managing Director

Giving Australia’s fresh food producers essential visibility and control over their operations. 

Getting off the campaign measurement hamster wheel

February 18, 2019

Best guess? Over 80% of reporting for I.T. B2B campaigns has little-to-no impact on future campaign effectiveness.   

Case Study - Seizing the Microsoft 365 opportunity

February 18, 2019

With the Australian launch of Microsoft 365, Brennan IT saw an immediate opportunity to offer a new, end-to-end managed service. We worked with Brennan IT to create a highly targeted and content-driven campaign to promote this service, just in time for the launch, and exceeding both license and revenue targets. 

The 3 things we learnt about Partner marketing from Satya Nadella’s 2017 MS Inspire keynote

July 27, 2017

It’s now been a week since Satya Nadella’s opening Inspire 2017 keynote. It offered the blueprint for Microsoft’s success in the era of Intelligent Cloud and Intelligent Edge, and was steeped in strong product demos and Partner success stories. When you see and hear Satya live on stage it’s no wonder that Microsoft is undergoing such an amazing commercial transformation.