Tim Sands

Recent Posts

Don’t forget the tax break in your tech sales

March 27, 2019


For your small business customers, finding the budget to upgrade their technology can often be tricky – as much as they appreciate the benefits of doing so.

Tracking Aussie produce from paddock to plate

March 27, 2019

By Tim Sands, Managing Director

Giving Australia’s fresh food producers essential visibility and control over their operations. 

Getting off the campaign measurement hamster wheel

February 18, 2019

Best guess? Over 80% of reporting for I.T. B2B campaigns has little-to-no impact on future campaign effectiveness.   

Case Study - Seizing the Microsoft 365 opportunity

February 18, 2019

With the Australian launch of Microsoft 365, Brennan IT saw an immediate opportunity to offer a new, end-to-end managed service. We worked with Brennan IT to create a highly targeted and content-driven campaign to promote this service, just in time for the launch, and exceeding both license and revenue targets. 

The 3 things we learnt about Partner marketing from Satya Nadella’s 2017 MS Inspire keynote

July 27, 2017

It’s now been a week since Satya Nadella’s opening Inspire 2017 keynote. It offered the blueprint for Microsoft’s success in the era of Intelligent Cloud and Intelligent Edge, and was steeped in strong product demos and Partner success stories. When you see and hear Satya live on stage it’s no wonder that Microsoft is undergoing such an amazing commercial transformation.

The Splendid Suggestions Tech Industry “Test Drive”

July 14, 2017

One of the key announcements for Partners at Inspire 2017 has been the launch of the ‘Build-with, Go-To-Market and Sell-with’ strategy. In this new world product-centric and cross-industry marketing efforts will become increasingly irrelevant, as Microsoft instead focuses heavily on industry-specific expertise to power Partner success.

The Splendid Suggestions top 5 marketing sessions at Microsoft Inspire 2017

July 01, 2017

As I'm constantly trying to explain to my wife in Australia, Microsoft Inspire is no mere junket. Sure, there may some "networking" involved, but it’s too far to go and there's too much to learn to not dive into the world-class sessions on offer.