Tim Sands

Recent Posts

Meet Jen Greatrex, our new Head of Client Service

May 28, 2020

Right before the world descended into pandemic-induced lockdown, Splendid welcomed Jen Greatrex to our team as our new head of Client Service. Now that the dust is settling a little, we thought it time we gave her a proper introduction. 

Former Ogilvy executive Jennifer Greatrex joins Splendid Suggestions

May 27, 2020

As was announced in AdNews this week, we’re thrilled to welcome Jennifer Greatrex (Jen) to our business as head of client services.  

Splendid welcomes Miffy the koala to our team

December 11, 2019

This week, everyone here at Splendid was very excited to welcome our newest (and youngest) team member, Miffy! Though she’ll be stationed in a gum tree in Ballarat Wildlife Park on a permanent basis, Miffy’s responsibilities will include (remotely) boosting our morale, hanging out 24/7, and eating copious amounts of Eucalyptus leaves.  

Splendid presents at inaugural Microsoft ANZ Commercial Excellence Council

November 25, 2019

Last week, we were very excited to be invited to speak to, and be a founding member of, the Microsoft ANZ Commercial Excellence (ACE) Council. 

5 B2B tech resources you should have read this year

November 20, 2019

As a busy B2B tech marketer, finding the time to expand your knowledge can be a challenge. So here, we’ve summarised 5 of the top research papers/thought-leadership pieces we’ve seen, and which have informed our thinking, in 2019. These include:

How to optimise collaboration in a virtual workplace

November 11, 2019

Recently, when working on a client’s B2B marketing campaign, we uncovered this mind-blowing stat from Microsoft: the modern worker now spends 80% of his/her day collaborating at work1. 80%!  

How can chatbots add value in B2B marketing?

October 28, 2019

Chatbots have already revolutionised the consumer space – helping streamline and improve all kinds of processes, from booking a holiday to paying bills or organising transport. 

Why the early bird catches the worm in B2B marketing

October 16, 2019

In modern IT sales, suppliers are often late to the conversation. As the diagram below indicates, a sales journey is typically 57% complete by the time a customer reaches out to a tech supplier. By this stage, the business will already have identified its needs, set priorities, defined requirements, compared providers and benchmarked prices.

Identifying your buying committee: who are you marketing to?

October 14, 2019

The way in which businesses purchase products and services has changed. Today, the decision to make a major IT investment isn’t something that’s made solely by the IT team or an individual manager. It’s now a whole-of-business decision, with stakeholders from a variety of teams and departments.   

5 ways to use LinkedIn for your B2B tech marketing

September 23, 2019

Used in the right way, LinkedIn can be a very powerful tool for tech companies wanting to market their products and services to other businesses. At Splendid, we often include LinkedIn in our marketing plans as it’s such a measurable, easy to use and popular forum – attracting around 450 million professionals from across the globe.