Tim Sands

Recent Posts

Why the early bird catches the worm in B2B marketing

September 30, 2019

5 ways to use LinkedIn for your B2B tech marketing

September 23, 2019

Used in the right way, LinkedIn can be a very powerful tool for tech companies wanting to market their products and services to other businesses. At Splendid, we often include LinkedIn in our marketing plans as it’s such a measurable, easy to use and popular forum – attracting around 450 million professionals from across the globe. 

Identifying your buying committee: who are you marketing to?

September 16, 2019

The way in which businesses purchase products and services has changed. Today, the decision to make a major IT investment isn’t something that’s made solely by the IT team or an individual manager. It’s now a whole-of-business decision, with stakeholders from a variety of teams and departments.  

A Q&A with Mel Johnstone, our B&T Women in Media award finalist

September 10, 2019

5G is here. Are you ready?

June 11, 2019

BY TIM SANDS, MANAGING DIRECTOR

After years of talking about 5G and speculating when it will happen, it's finally here in Australia - with the roll-out happening right now.

Why a side hustle works for me

May 20, 2019

BY JULIA RUSH, OPERATIONS MANAGER

When I was at university completing my Bachelor of Media, I decided advertising was the right career path for me, and was excited to learn more about the digital and creative world. A few years later I picked up Ikebana (the Japanese art of flower arranging) and fell madly in love with the world of flowers. Torn between the 2 paths of floristry & advertising, I finally found the solution in 2017; a Splendid side hustle.

DM isn’t dead… it just needs a re-think

May 20, 2019

BY BIANKA DEMETS, SENIOR ACCOUNT DIRECTOR

Just a few months ago, we produced some direct marketing (DM) material for a client – with great success. Though it was far from being a traditional DM piece, its impressive response rate definitely indicates the strength of DM as a modern marketing tool.

Why your tech business should be selling EX

May 07, 2019

BY TIM SANDS, MANAGING DIRECTOR

Workplace expectations have changed and this is opening up all kinds of conversations about EX. 

Can a virtual ad agency really work?

March 27, 2019

BY TIM SANDS, MANAGING DIRECTOR

For an industry that prides itself on creativity and innovation, advertising is unashamedly gruelling and inflexible when it comes to its workplace culture. For whatever reasons, the industry seems to be holding tight to its Mad Men style heritage – with employees expected to work long hours in a central office against continual deadlines.

Don’t forget the tax break in your tech sales

March 27, 2019

BY TIM SANDS, MANAGING DIRECTOR

For your small business customers, finding the budget to upgrade their technology can often be tricky – as much as they appreciate the benefits of doing so.

You may also like this case study: Empowering Aussie growers through technology We recently helped Dialog Information Technology market to Australian fresh  food producers and attain close to 80 qualified leads in a highly challenging  sector. Read how >> <https://emojipedia.org/black-rightwards-arrow/>