Melanie Johnstone

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B2B tech organisations can unlock commercial impact faster by slowing down

May 07, 2019

BY MELANIE JOHNSTONE, STRATEGY DIRECTOR

There’s no question the B2B tech industry moves at a cracking pace. With rapidly changing customer needs, tech innovations and market disruptions, it’s no wonder marketers feel like every day is a sprint to a finish line that keeps moving.   

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The nuances of modern B2B marketing… and what’s next?

March 27, 2019

BY MEL JOHNSTONE, STRATEGY DIRECTOR

As a staunch believer of a customer-centric approach in every circumstance, I remember the definite moment when the tech industry had that shift in mindset.

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