Take-outs from the latest global Challenger research

BY MELANIE JOHNSTONE, STRATEGY DIRECTOR

There’s no question the B2B tech industry moves at a cracking pace. With rapidly changing customer needs, tech innovations and market disruptions, it’s no wonder marketers feel like every day is a sprint to a finish line that keeps moving.   

BY MEL JOHNSTONE, STRATEGY DIRECTOR

As a staunch believer of a customer-centric approach in every circumstance, I remember the definite moment when the tech industry had that shift in mindset.