Used in the right way, LinkedIn can be a very powerful tool for tech companies wanting to market their products and services to other businesses. At Splendid, we often include LinkedIn in our marketing plans as it’s such a measurable, easy to use and popular forum – attracting around 450 million professionals from across the globe. 

The way in which businesses purchase products and services has changed. Today, the decision to make a major IT investment isn’t something that’s made solely by the IT team or an individual manager. It’s now a whole-of-business decision, with stakeholders from a variety of teams and departments.  

BY TIM SANDS, MANAGING DIRECTOR

After years of talking about 5G and speculating when it will happen, it's finally here in Australia - with the roll-out happening right now.

BY JULIA RUSH, OPERATIONS MANAGER

When I was at university completing my Bachelor of Media, I decided advertising was the right career path for me, and was excited to learn more about the digital and creative world. A few years later I picked up Ikebana (the Japanese art of flower arranging) and fell madly in love with the world of flowers. Torn between the 2 paths of floristry & advertising, I finally found the solution in 2017; a Splendid side hustle.

BY BIANKA DEMETS, SENIOR ACCOUNT DIRECTOR

Just a few months ago, we produced some direct marketing (DM) material for a client – with great success. Though it was far from being a traditional DM piece, its impressive response rate definitely indicates the strength of DM as a modern marketing tool.

BY MELANIE JOHNSTONE, STRATEGY DIRECTOR

There’s no question the B2B tech industry moves at a cracking pace. With rapidly changing customer needs, tech innovations and market disruptions, it’s no wonder marketers feel like every day is a sprint to a finish line that keeps moving.   

BY TIM SANDS, MANAGING DIRECTOR

Workplace expectations have changed and this is opening up all kinds of conversations about EX. 

BY TIM SANDS, MANAGING DIRECTOR

For an industry that prides itself on creativity and innovation, advertising is unashamedly gruelling and inflexible when it comes to its workplace culture. For whatever reasons, the industry seems to be holding tight to its Mad Men style heritage – with employees expected to work long hours in a central office against continual deadlines.