BY JULIA RUSH, OPERATIONS MANAGER
When I was at university completing my Bachelor of Media, I decided advertising was the right career path for me, and was excited to learn more about the digital and creative world. A few years later I picked up Ikebana (the Japanese art of flower arranging) and fell madly in love with the world of flowers. Torn between the 2 paths of floristry & advertising, I finally found the solution in 2017; a Splendid side hustle.
BY BIANKA DEMETS, SENIOR ACCOUNT DIRECTOR
Just a few months ago, we produced some direct marketing (DM) material for a client – with great success. Though it was far from being a traditional DM piece, its impressive response rate definitely indicates the strength of DM as a modern marketing tool.
BY MELANIE JOHNSTONE, STRATEGY DIRECTOR
There’s no question the B2B tech industry moves at a cracking pace. With rapidly changing customer needs, tech innovations and market disruptions, it’s no wonder marketers feel like every day is a sprint to a finish line that keeps moving.
BY TIM SANDS, MANAGING DIRECTOR
Workplace expectations have changed and this is opening up all kinds of conversations about EX.
BY TIM SANDS, MANAGING DIRECTOR
For an industry that prides itself on creativity and innovation, advertising is unashamedly gruelling and inflexible when it comes to its workplace culture. For whatever reasons, the industry seems to be holding tight to its Mad Men style heritage – with employees expected to work long hours in a central office against continual deadlines.
BY TIM SANDS, MANAGING DIRECTOR
For your small business customers, finding the budget to upgrade their technology can often be tricky – as much as they appreciate the benefits of doing so.
By Tim Sands, Managing Director
Giving Australia’s fresh food producers essential visibility and control over their operations.
BY MEL JOHNSTONE, STRATEGY DIRECTOR
As a staunch believer of a customer-centric approach in every circumstance, I remember the definite moment when the tech industry had that shift in mindset.
Best guess? Over 80% of reporting for I.T. B2B campaigns has little-to-no impact on future campaign effectiveness.
