Last week, we were very excited to be invited to speak to, and be a founding member of, the Microsoft ANZ Commercial Excellence (ACE) Council.
In modern IT sales, suppliers are often late to the conversation. As the diagram below indicates, a sales journey is typically 57% complete by the time a customer reaches out to a tech supplier. By this stage, the business will already have identified its needs, set priorities, defined requirements, compared providers and benchmarked prices.
Used in the right way, LinkedIn can be a very powerful tool for tech companies wanting to market their products and services to other businesses. At Splendid, we often include LinkedIn in our marketing plans as it’s such a measurable, easy to use and popular forum – attracting around 450 million professionals from across the globe.
We were beyond excited to find out that our talented Strategy Director, Mel Johnstone, had been selected as a finalist for the B&T Women in Media awards for 2019. In the lead-up to the awards being announced, we thought we’d do a quick Q&A with Mel and share some of her thoughts about her role at Splendid, Australia’s B2B tech marketing sector, and where she thinks the industry is headed.