This week, everyone here at Splendid was very excited to welcome our newest (and youngest) team member, Miffy! Though she’ll be stationed in a gum tree in Ballarat Wildlife Park on a permanent basis, Miffy’s responsibilities will include (remotely) boosting our morale, hanging out 24/7, and eating copious amounts of Eucalyptus leaves.
In modern IT sales, suppliers are often late to the conversation. As the diagram below indicates, a sales journey is typically 57% complete by the time a customer reaches out to a tech supplier. By this stage, the business will already have identified its needs, set priorities, defined requirements, compared providers and benchmarked prices.
Used in the right way, LinkedIn can be a very powerful tool for tech companies wanting to market their products and services to other businesses. At Splendid, we often include LinkedIn in our marketing plans as it’s such a measurable, easy to use and popular forum – attracting around 450 million professionals from across the globe.